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June 12, 20261 min read

The road to 100K subscribers

When I uploaded my first tutorial to KishanSheth21, I had no plan beyond sharing what I was building. Today the channel has crossed 42,000 subscribers, and I'm setting a public goal: 100K.

What got the channel here

The videos that worked were never the trendy ones — they were the full, real-world builds. Chat apps with Socket.io. A Netflix clone with Redux Toolkit. WhatsApp, Spotify, Zoom — built end to end, with all the messy parts left in.

A few things I learned along the way:

  • Build complete things. A 4-hour full-stack build outperforms ten 10-minute snippets, because viewers leave with something running.
  • Open-source everything. The repos behind the videos have collected hundreds of stars and forks — the code being public builds more trust than the video alone.
  • Consistency beats virality. Subscribers came from showing up, not from one lucky upload.

The plan to 100K

Doubling a channel is not "more of the same" — it's sharper positioning. The focus from here:

  1. Production-grade builds with modern stacks — Next.js, TypeScript, real deployments
  2. Shipping in public: the agency work at zune.one and the launch of RaceToProd will feed directly into content
  3. Fewer, deeper series instead of one-off videos

I'll be documenting the numbers as they move. If you want to follow along, subscribe — you'll quite literally be part of the story.